Lufthansa Case Challenge
Deutsche Lufthansa Group and EBS Business School are organizing an international student case study competition, the Lufthansa Case Challenge. For the third time, bachelor and master students from all over the world are welcome to participate in this unique contest and win exciting and extraordinary prizes. Team up with one or two fellow students and work on a case study about the topic of innovation in the airline industry:
Imagine you were a consulting team trying to bid for an innovation strategy project at Deutsche Lufthansa Group. To convince the Lufthansa Group management board, you are asked to develop creative innovation concepts that enable Lufthansa to generate additional revenue and seize new business opportunities. The top teams will be invited to a three-day workshop in Frankfurt (Germany) and will get the opportunity to present their ideas to Lufthansa’s top management. The best presentations will be rewarded by free flights and other aviation-related prizes.
For further details please visit the Lufthansa Case Challenge website www.LHcasechallenge.com.
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